Fictional demo site, built for a case study. Names, figures and reviews are made up. Back to the case study

Stride onboarding

Before

Screens 1–5 and week-one notifications

1Welcome
9:41

Welcome to Stride

Stride helps you build a healthy walking habit. Walking is good for your heart, your weight and your mood.

Get started
2Permissions
9:41
Motion & Fitness
Location (always)
Notifications
Health

We need a few permissions

Stride needs access to Motion & Fitness, Location (always), Notifications, and Health. Please accept all of them so the app works properly. You can read our full 4,200-word privacy policy here.

Continue
3Goal
9:41

Set your goal

We recommend 10,000 steps a day. Most users choose this.

10,000 steps
Custom
Save goal
4Reminder
9:41

Stay motivated

We'll send you daily reminders to keep you on track.

Daily reminders
Finish setup
5Home
9:41
Stride

No walks yet

Start your first walk to see your stats here.

LeaderboardTop 10
1MOMarcus O.38,412
2PSPriya S.35,960
3HWHannah W.34,118
4KAKwame A.33,705
5SLSophie L.31,442
6DRDan R.30,989
7AKAisha K.29,531
8RMRory M.28,870
9GTGrace T.28,214
10OBOwen B.27,693
···
48,212You0

Rank 48,212 of 48,212

Notifications, week one

Sent at fixed times.

Day 1

Fixed time

Stride

Don't forget to walk today!

Fixed time

Stride

You haven't logged any steps. Get moving!

Day 2

Fixed time

Stride

Daily reminder: hit your 10,000 steps.

Day 3

Fixed time

Stride

Upgrade to Stride Plus for £4.99/month and unlock weekly insights!

Fixed time · if goal missed

Stride

You missed your goal today. Try again tomorrow.

In-app · after a missed goal

Missed your goal? Stride Plus can help

Get weekly insights, custom goals and unlimited history for just £4.99/month. FREE 7-day trial.

Start free trial

Cancel any time via your App Store settings.

Day 4

No notifications

Day 5

Fixed time · everyone

Stride

Only 2 days left of your Plus trial! Upgrade now!

Day 6

No notifications

Day 7

Fixed time · everyone

Stride

Congratulations on your first week! Here's a badge.

Week-one badge